Google Panda and Google Penguin are the most recent algorithms to come out of the Google family to improve the operability of their ranking systems. The algorithms are meant to exclude poor quality websites from higher rankings on the internet. Google Panda was first released in 2011. This was meant as a means of ranking sites with lesser quality content.
Google Penguin is the name of the algorithm update in April of 2012. Since then many webmasters have seen their rankings lower themselves considerably. If a particular site violated the Google Webmasters guidelines then it was punished by lower rankings or excluded altogether. Although this is a rare occurrence, Google has been known to staunchly kick out those sites purposefully implementing black hat techniques.
The violations considered black hat include keyword stuffing, cloaking words, participating in linking schemes, along with the intentional duplication of material on your site and so much more.These will lead directly to drastic lower rankings.
Google has especially designed these to begin punishing those sites participating in over-optimization. This means the most intentional use of search engine optimization techniques. They will usually sense this by determining what is real content and what content is meant to gain higher rankings. Content geared towards increased rankings will be easily penalized content.
Panda uses a series of human quality content testers to rank sites. They were used to measure the most quality of design, trustworthiness, speed and reference-quality of the site. The Panda then uses that information to rank other sites providing the same information. This means it will take into account the times users return. The objective of your site should always to attract return customer, so to speak, in order to gain a better ranking. The most recent Panda algorithm update affected around two percent of Google sites.
Penguin, the other Guardian
Google Penguin affected just over three percent of all its search engines. Although this sounds miniscule, it is by no means a small number. This particular update used an advanced (and increasingly advanced) not to mention secretive algorithm in order to rank its pages.
When the Penguin was released Google’s feedback forms actually saw that more than six hundred thousand sites on the lists were using black hat techniques while around 25,000 had ‘unnatural’ links. These links were often acquired through a link sharing network. They were often unnatural due to their content and usually had little to do with the actual subject. The primary reason they existed was to increase the visibility of the site. Because of the overuse of this technique, the developers of these Google algorithms came up with the idea to punish them. There were certain sites which were highly punished due to their usage of it.
Using the link sharing networks can be beneficial, but if you build your site around weak or untrustworthy links then your site will not survive the latest versions of the Penguin and Panda updates. You can purchase your link building site but those sites you pay to build links are becoming increasingly discriminated against, if they use poor quality links. It is best to simply adhere to the latest rules and regulatory guidelines on the Google user guidelines.
The Good Work
The only way to maintain your site’s relevancy on the latest versions is to begin using unique content that is also quality content. The latest updates will also require building a strong network of reputable sites linked to yours. Doing this can be a little more difficult than it sounds, but to avoid paying for your links you can actually talk with blog and website owners in order to build an independent hub. Using an independent hub will only keep you from being affected by future updates to the algorithms.
The actual operability of the algorithms is a lot easier to explain than the actual algorithms themselves. They tend to be intricate pieces of software and secretive. SEO specialists are only able to speculate what the updates are. The best they can do is to determine their impact and the best ways to counter them.
This has been said, I thank Google for keep internet a nice place to be. Good job Panda and Penguin!